One of the key things when building a website is figuring out a way to make it stand out. Let’s face it, just because you have a WordPress website doesn’t mean for a second that anyone is going to visit. In fact, getting new visitors to a website can be a challenge if you don’t have engaging content to work with. But don’t let this discourage you, there are plenty of ways that you can optimize your website so that it is viewed by as many people as possible over search engines.
Websites are undeniably important, but one of the most important things that you can upload onto your website has to be video. Video is the content that gets consumed the most often and is, therefore, one of the most important things that you can make. If you run a school or are managing PR for a school, you might want to check out videos for schools. The videos that they make are among the best that we have seen and will definitely benefit anyone that wishes to look into them.
So, what are some of the things that you can do in order to maximize website views? One of the most important things is to keep the design of the website, simple and fresh. If you’ve ever visited a government website, you’ll know exactly what not to do when designing a website. Government websites are often clunky, packed with way too much information, and have way too many buttons. They are surprisingly lacking in videos for such a large site, and the theme that they use is most often straight out of the 90s. You want to aim for the opposite of a government website. And have nice clean designs.
You will also want to consider that your visitor is likely visiting the website not from a desktop, but from a smartphone. Smartphones as we all know have much smaller screens than a desktop or monitor and it is very important that the website be made mobile responsive so that you don’t have to worry about the mobile user having a negative experience on your site, because if you remember in the early 2000s there was no such thing as mobile optimization, and surfing the web through the phone was a major pain. Things are thankfully very different now.
You will also want to ensure that the website has a quick load time. Nothing turns people away from visiting a website more than an obnoxiously long load time. This is really one of the most important things on this list. By having a website that has really long loading times you are essentially shooting yourself in the foot and handicapping yourself unnecessarily. This can be prevented by making sure that the videos and images that you have on the website are compressed and optimized to ensure as little data as possible is put on a web page so that load times are quick and crisp.